Department of Multimedia Art at National College of Arts

The Department of Multimedia Art at the National College of Arts Lahore spans disciplines as different as game design, animation, and extended reality. The identity had to hold all of that without flattening any of it.

Developed in collaboration with faculty members of the department, the work began with the mark: a logo system built to flex across contexts, from formal institutional use to student-facing digital collateral. The color palette is deliberately high-contrast and energetic, a conscious departure from the quieter visual register of traditional art institutions. The typography follows: condensed, expressive, unapologetic.

From the identity, a full social media system was developed to support admissions campaigns, program spotlights, workshop announcements, and event coverage. Each post holds its own as a standalone graphic while remaining unmistakably part of the same visual world.

The department now looks as contemporary as the work it produces.