Freeform

Most interviews follow a familiar format. One person asks the questions, the other answers them, and somewhere along the way, we learn something about their work. Freeform takes a slightly different approach. It brings two people from different creative fields together and lets them interview each other.

We developed the visual identity, explored the visual language, and created the intro motion graphics for the series. The idea was to build a system that felt as open and unpredictable as the conversations themselves.