The Making of: The Aster
Daftarkhwan’s visual identity has always been built on a mix of elements, the logo, insignia, and yellow bar; all distinct but not fully connected.
Aster was created to unify these elements into a cohesive system, bringing clarity and structure to how Daftarkhwan looks and functions. Below presented is the thinking behind Aster, what it represents, and how it integrates across branding, spaces, and everyday use.
Why The Aster Was Needed?
Before Aster, our identity felt fragmented. The logo, insignia, and yellow bar each held weight but lacked a shared framework. Aster changes that. It acts as a central point of connection, bringing everything into alignment and reinforcing a single, recognizable system across all touchpoints.
The Birth of A Star
Before Aster, our identity felt fragmented. The logo, insignia, and yellow bar each held weight but lacked a shared framework. Aster changes that. It acts as a central point of connection, bringing everything into alignment and reinforcing a single, recognizable system across all touchpoints.
Early Exploration
Before Aster, our identity felt fragmented. The logo, insignia, and yellow bar each held weight but lacked a shared framework. Aster changes that. It acts as a central point of connection, bringing everything into alignment and reinforcing a single, recognizable system across all touchpoints.
Reveal Campaign
Before Aster, our identity felt fragmented. The logo, insignia, and
yellow bar each held weight but lacked a shared framework. Aster changes
that. It acts as a central point of connection, bringing everything into
alignment and reinforcing a single, recognizable system across all touchpoints.
//BTS
